The great historian Arnold Toynbee once said “nothing fails like success”.

Although that may sound a bit negative, what I believe he means is that when a challenge in life is met by a response that is equal to it, you have success. But when the challenge is moved to a higher level, the stakes have been raised, or the conversation turns from routine to crucial, we will often use our emotional response verses our logical one. Typically this will have a negative outcome leaving us to suffer the consequences.

Watch my video below to see how the book I have recently read, Crucial Conversations by Patterson, Grenny, McMillan and Switzler has helped me and millions of other readers, have more win-win outcomes with our crucial and important conversations.