Are you wondering where the profession of dental hygiene is going in the next 5-10 years? You’re not alone. While I don’t have a crystal ball and I’m sure our industry will change more in the next few years than it has in decades, I do have a few predictions. I shared these with Gary Bird recently on his Dental Marketing Theory podcast.
Here’s a bit of what I share in this episode:
Where the hygiene world is at right now in my view
Where I see it going
How temp hygiene has evolved
Why Practice Protocols > Provider Protocols
How the clinical leader can make or break a hygiene team
Changes in PPO involvement within our client community
Lately I’ve been reviewing a lot of hygiene job postings for our clients. There are a few that are stellar and I have to say, I’m surprised how many job postings are really bad.
Would you send out a patient mailer that has plain text and looks like every other piece of boring mail they get? Of course not. You’d use a beautiful, multi-color marketing piece that is a reflection of your beautiful practice. You might include a patient testimonial or a great photo of your team.
Attracting skilled and motivated dental hygienists to provide quality care and support your practice’s growth can be challenging in today’s competitive market. To help you succeed, we’ve compiled a list of 17 proven tips that can enhance your ability to recruit top-tier hygienists.
1. Continuing Education Events: Host Continuing Education (CE) events at your practice and use these opportunities to interact with attendees. Ask if they know of any potential candidates looking for positions, thus expanding your network.
2. Highlight Team Outings and Events: Share photos of fun team outings, birthday celebrations, and volunteer events on your social media platforms and within job postings. This showcases a vibrant and engaging work culture that candidates would want to be a part of.
3. Showcase Team Member Testimonials: Encourage your current team members to create short 1-minute videos highlighting why they love working in your practice. Authentic testimonials can provide valuable insights and attract like-minded professionals.
4. Networking with Educational Institutions: Establish connections with nearby dental hygiene schools by hosting happy hours, lunches, or offering to give regular guest lectures. Building relationships with educators and students can create a direct pipeline for potential candidates.
5. Leverage Social Media: Utilize the power of social media by posting open positions on your practice’s accounts. Engage with potential candidates through platforms like Facebook, Instagram, and LinkedIn to increase your reach and visibility.
A positive and vibrant team culture is a magnet for attracting exceptional hygienists. Focus on these strategies to foster a team environment that resonates with potential candidates.
6. Team Culture: Build a healthy team culture that your existing members are proud of and want to brag about in your community. A supportive and collaborative atmosphere will naturally attract like-minded professionals.
7. Guest Hygienist Experience: When guest hygienists visit your practice, provide them with an exceptional experience. Impressions from these interactions can spread, making your practice more appealing within the dental community.
8. Flexible Work Options: Whenever possible, offer flexible work hours and consider job-sharing opportunities. This appeals to candidates seeking a better work-life balance and can make your practice more attractive.
9. Visual Job Postings: Make your job postings visually appealing by incorporating colorful images that resonate with the practice’s culture and values. Balance text with visuals to capture candidates’ attention more effectively.
10. Clear and Concise Format: Use bullet points to present job details in a clear and concise manner. Avoid long-form text that may overwhelm candidates, allowing them to quickly grasp the essentials.
11. Ad Space: Don’t waste valuable space in job postings on things hygienists already know they will need to do as part of their job (scaling, patient education, take x-rays, etc).
12. Utilize Recruiting Services: Consider partnering with a recruiter or staffing agency that specializes in dental professionals. Their expertise can help you identify and connect with suitable candidates more efficiently.
13. Competitive Compensation: Clearly communicate that you offer competitive pay and opportunities for compensation growth. This can be a decisive factor for candidates weighing their options.
14. Posting Platforms: Use multiple job posting platforms and check your postings at least weekly, ideally daily.
15. Utilize Video: Embed links to doctor videos, patient testimonials, and team videos on your practice website within job postings. Video content adds a personal touch and gives potential candidates a glimpse into your practice’s environment.
16. Technology Training: Highlight your willingness to train candidates on the practice’s technology and provide support for seamless integration. Assure potential hires that they’ll have the tools and guidance to excel in their roles.
17. How You Will Help Them Succeed: Highlight what you provide to help hygienists do their jobs well. Highlight modern equipment, sharpening service, time for patient care, solid perio program, hygiene assistant, etc
Incorporating these tips into your recruitment strategy can enhance your ability to attract talented dental hygienists to your practice. By focusing on engagement, team culture, and strategy, you’ll create an environment that appeals to top-tier candidates and sets your practice apart in the competitive landscape.
Inspired Hygiene has proven results helping dental teams create an average increase in hygiene production by well over 30%. To learn how we can help you create the same, schedule your customized, no-cost Hygiene Opportunity Assessment here.
Being a dental hygienist is no longer solely about cleaning teeth; it’s a multifaceted profession that has evolved to embrace a partnership with healthcare. This collaboration has resulted in a profound positive impact on patients’ lives, underlining the crucial link between oral health and overall well-being.
Emme Sanders was recently interviewed by Jacquelyn Hurley, Director for Dental Zing, on the Growing Your Dental Business podcast. They talked about what it takes to create benchmark opportunities for a thriving hygiene department. Click the image below for the episode.
To ensure the success of your hygiene department from a clinical and business standpoint, it’s important to monitor key performance indicators (KPIs) that reflect the effectiveness of your practices. Let’s delve into some of the most crucial benchmarks that can help elevate your dental hygiene department’s performance.
Periodontal Percentage 30-50%
The ADA, CDC and AAP state that a significant portion of the adult population, 50-75%, suffers from some level of periodontal disease. Developing an effective periodontal diagnosis and treatment protocol is essential for a dental hygiene department to properly care for patients.
Knowing the Periodontal Percentage of your practice is the top KPI to evaluate whether a clear periodontal protocol is in place and being consistently implemented. Many practice owners are not aware of this KPI and what it means to their patients and practice.
The goal in a general dental practice is 30-50% of hygiene procedures are periodontal related. When practices find themselves with a periodontal percentage less than 20%, they are often treating periodontal disease within the prophy procedure and active disease is not being consistently identified. Inspired Hygiene has proven results helping teams develop clear, consistent systems that drive improved patient health and business outcomes. To determine the periodontal percentage in your practice, download our Perio Percentage Calculator Tool.
Treatment Acceptance 70%
Case acceptance in hygiene directly impacts patient health, billing accuracy, coding integrity, open time on the hygiene schedule, production and the list goes on. Even if hygienists are presenting the appropriate treatment, if patients aren’t accepting at a rate of at least 60-70%, it’s time to consider why and determine if there are skills that can be improved.. When patients don’t accept periodontal therapy, for example, it puts the hygienist and doctor in a difficult situation.Does the hygienist proceed with preventive care? It depends, however, when the treatment is not re-presented at subsequent visits, it can lead to inaccurate billing of what’s actually being done.
Efforts to consistently utilize tools such as intraoral cameras, bacterial testing and clear communication about how active infection can affect overall health can nudge the patient closer to seeing the value of moving forward. If not accepted at the time of presentation, follow up and reevaluation of the disease at the next visit are processes that serve all parties well.
Open Time 8-10%
Striking a balance between efficiency and flexibility is crucial in maintaining a thriving hygiene department. Open time refers to unscheduled gaps in the hygiene schedule and should ideally be limited to 8-10% looking backward in time. While aiming for high efficiency, having zero open time may indicate the need for increased hygiene hours.
Looking forward on the hygiene schedule, it is ideal to have time blocked on the schedule for priority procedures such as new patient hygiene care and periodontal therapy and maintenance. Having available appointment times in the next 3 months allows for flexibility to accommodate unexpected situations, such as patient rescheduling due to illness.
Analyzing the compensation of hygienists in relation to the revenue they generate is vital. A profitable hygiene department creates positive outcomes and opportunities for patients, team and practice. As hygiene drives profit to the practice, there are increasing opportunities for additional investment in technology, continuing education and improved services for patients. Hygienists may also see increased income as their profitability grows.
The standard benchmark for the first point of hygiene profitability is hygiene production at three times hygiene compensation. A hygienist earning $50 an hour in pay and benefits would need to generate $150 in revenue to hit the first point of profitability. Maintaining a threefold return on investment ensures the financial sustainability of the practice and the current hygiene compensation model.
Partnering with Industry Experts To ensure the success of your hygiene department, it’s essential to strike a balance between patient care, scheduling efficiency, and financial stability. The team of industry experts at Inspired Hygiene are a valuable resource. They can help identify areas of opportunity in your hygiene department and guide you in elevating your standard of care to ensure your patients achieve optimal health while realizing solid business growth as a result.
A successful dental hygiene department goes beyond routine cleanings. By focusing on key performance indicators like Periodontal Percentage, Treatment Acceptance, Open Time, and Profitability, dental practices can elevate patient care and financial sustainability. Embracing a comprehensive approach with the guidance of industry experts can pave the way for an even brighter future in dental hygiene.
We are happy to show you your areas of opportunity in your hygiene department and where you can increase your standard of care to get your patients to their optimum health.
As April comes to a close, please don’t let Oral Cancer Awareness end. As dental professionals, we are on the front lines and we must be diligent and consistent in our screening efforts.
As a dentist or hygienist, you’re not expected to ‘diagnose’ oral cancer. However, your work is critical to early detection.
Please screen and identify possible pathology Please refer to the appropriate provider for definitive diagnosis Pleasedocument in detail what your screening reveals and your referrals Please check in with patients after referrals to be sure they follow through
Here’s a very thorough review of the head and neck screening. While every provider may do this a little differently, screening consistently is key.
Follow us on Facebook and Instagram for more on Oral Cancer Awareness and #IHTeamScreen.
If you’ve read our emails this month you know our focus this month is on oral cancer screenings for YOU and YOUR TEAM.
In this video, I share my own personal experience with head and neck pathologies and how we can’t rely on patients to tell us there’s something abnormal.
Follow us on Facebook and Instagram for more on Oral Cancer Awareness and #IHTeamScreen.
Eva Grayzel, oral cancer survivor has created a simple, effective method for screening and patient communication resources. Check out digital images and appointment cards to show your patients you’re committed to early cancer detection. www.sixstepscreening.org
Often when we ask dentists and hygienists if they regularly perform an oral cancer screening they say emphatically, ‘Well, of course I do!’
Then, when we ask if that includes an extraoral head and neck screening, the answer is quite different. We’re all human and with the hectic schedule of a dental office, things do get missed occasionally. What we find, however, is that the head and neck screening is rarely a consistent piece of the dental hygiene exam.
I urge you to read this vulnerable and impactful article by one of our Lead Coaches, Kathryn Gilliam that outlines The Dental Professional’s Role in Head and Neck Cancer.
Click the image below to access the article.
Are you interested in learning how Inspired Hygiene can help your dental practice? Use this link to schedule your Hygiene Opportunity Assessment.
You’ve likely seen in the last few weeks that we’re launching a brand new version of our Perio Protocol Online Bootcamp on January 26. It will be available for purchase until February 2 so if you’re interested, watch this quick video to see what the program looks like from the inside and then go over to periobootcamp.com and we’ll let you know when it’s ready for purchase.
This self-paced program is perfect for getting your team on the same page with a clear, written periodontal protocol and it offers CE credit for every participant in your practice.
“Our practice first worked with Inspired Hygiene nearly 10 years ago. The PPOB was an impactful first step in developing our periodontal protocol and it has grown from there. As we have added new hygienists to our team, watching these webinars is part of our onboarding process and a great way to introduce our perio program to new team members.”