17 Tips to Attract Hygienists to Your Practice

 

Author: Rachel Wall, RDH, BS

Lately I’ve been reviewing a lot of hygiene job postings for our clients. There are a few that are stellar and I have to say, I’m surprised how many job postings are really bad.

Would you send out a patient mailer that has plain text and looks like every other piece of boring mail they get? Of course not. You’d use a beautiful, multi-color marketing piece that is a reflection of your beautiful practice. You might include a patient testimonial or a great photo of your team.

Do the same with your marketing for TEAM MEMBERS.

This week, I’d love to share with you our new resource guide, 17 Tips to Attract Hygienists to Your Practice.

Attracting skilled and motivated dental hygienists to provide quality care and support your practice’s growth can be challenging in today’s competitive market. To help you succeed, we’ve compiled a list of 17 proven tips that can enhance your ability to recruit top-tier hygienists.

Engagement

1. Continuing Education Events: Host Continuing Education (CE) events at your practice and use these opportunities to interact with attendees. Ask if they know of any potential candidates looking for positions, thus expanding your network.

2. Highlight Team Outings and Events: Share photos of fun team outings, birthday celebrations, and volunteer events on your social media platforms and within job postings. This showcases a vibrant and engaging work culture that candidates would want to be a part of.

3. Showcase Team Member Testimonials: Encourage your current team members to create short 1-minute videos highlighting why they love working in your practice. Authentic testimonials can provide valuable insights and attract like-minded professionals.

4. Networking with Educational Institutions: Establish connections with nearby dental hygiene schools by hosting happy hours, lunches, or offering to give regular guest lectures. Building relationships with educators and students can create a direct pipeline for potential candidates.

5. Leverage Social Media: Utilize the power of social media by posting open positions on your practice’s accounts. Engage with potential candidates through platforms like Facebook, Instagram, and LinkedIn to increase your reach and visibility.

Team Culture

A positive and vibrant team culture is a magnet for attracting exceptional hygienists. Focus on these strategies to foster a team environment that resonates with potential candidates.

6. Team Culture: Build a healthy team culture that your existing members are proud of and want to brag about in your community. A supportive and collaborative atmosphere will naturally attract like-minded professionals.

7. Guest Hygienist Experience: When guest hygienists visit your practice, provide them with an exceptional experience. Impressions from these interactions can spread, making your practice more appealing within the dental community.

8. Flexible Work Options: Whenever possible, offer flexible work hours and consider job-sharing opportunities. This appeals to candidates seeking a better work-life balance and can make your practice more attractive.

Listing Strategy

9. Visual Job Postings: Make your job postings visually appealing by incorporating colorful images that resonate with the practice’s culture and values. Balance text with visuals to capture candidates’ attention more effectively.

10. Clear and Concise Format: Use bullet points to present job details in a clear and concise manner. Avoid long-form text that may overwhelm candidates, allowing them to quickly grasp the essentials.

11. Ad Space: Don’t waste valuable space in job postings on things hygienists already know they will need to do as part of their job (scaling, patient education, take x-rays, etc).

12. Utilize Recruiting Services: Consider partnering with a recruiter or staffing agency that specializes in dental professionals. Their expertise can help you identify and connect with suitable candidates more efficiently.

13. Competitive Compensation: Clearly communicate that you offer competitive pay and opportunities for compensation growth. This can be a decisive factor for candidates weighing their options.

14. Posting Platforms: Use multiple job posting platforms and check your postings at least weekly, ideally daily. 

15. Utilize Video: Embed links to doctor videos, patient testimonials, and team videos on your practice website within job postings. Video content adds a personal touch and gives potential candidates a glimpse into your practice’s environment.

16. Technology Training: Highlight your willingness to train candidates on the practice’s technology and provide support for seamless integration. Assure potential hires that they’ll have the tools and guidance to excel in their roles.

17. How You Will Help Them Succeed: Highlight what you provide to help hygienists do their jobs well. Highlight modern equipment, sharpening service, time for patient care, solid perio program, hygiene assistant, etc

Incorporating these tips into your recruitment strategy can enhance your ability to attract talented dental hygienists to your practice. By focusing on engagement, team culture, and strategy, you’ll create an environment that appeals to top-tier candidates and sets your practice apart in the competitive landscape.

Inspired Hygiene has proven results helping dental teams create an average increase in hygiene production by well over 30%. To learn how we can help you create the same, schedule your customized, no-cost Hygiene Opportunity Assessment here. 

Contact info:

InspiredHygiene.com

clients@inspiredhygiene.com

704-541-0995

Don’t Let it End

 

As April comes to a close, please don’t let Oral Cancer Awareness end. As dental professionals, we are on the front lines and we must be diligent and consistent in our screening efforts.

As a dentist or hygienist, you’re not expected to ‘diagnose’ oral cancer. However, your work is critical to early detection.

Please screen and identify possible pathology
Please refer to the appropriate provider for definitive diagnosis
Please document in detail what your screening reveals and your referrals
Please check in with patients after referrals to be sure they follow through

Here’s a very thorough review of the head and neck screening. While every provider may do this a little differently, screening consistently is key.

Follow us on Facebook and Instagram for more on Oral Cancer Awareness and #IHTeamScreen.

What happened to your neck?

 

If you’ve read our emails this month you know our focus this month is on oral cancer screenings for YOU and YOUR TEAM.  

In this video, I share my own personal experience with head and neck pathologies and how we can’t rely on patients to tell us there’s something abnormal.

Follow us on Facebook and Instagram for more on Oral Cancer Awareness and #IHTeamScreen. 

Eva Grayzel, oral cancer survivor has created a simple, effective method for screening and patient communication resources. Check out digital images and appointment cards to show your patients you’re committed to early cancer detection. www.sixstepscreening.org

A Look Inside the Bootcamp

 

You’ve likely seen in the last few weeks that we’re launching a brand new version of our Perio Protocol Online Bootcamp on January 26. It will be available for purchase until February 2 so if you’re interested, watch this quick video to see what the program looks like from the inside and then go over to periobootcamp.com and we’ll let you know when it’s ready for purchase.

This self-paced program is perfect for getting your team on the same page with a clear, written periodontal protocol and it offers CE credit for every participant in your practice.

Learn more about the Perio Protocol Online Bootcamp and, if you share your email with us, we’ll let you know when the bootcamp is open AND you’ll be in the first group to get a great discount on the PPOB.

“Our practice first worked with Inspired Hygiene nearly 10 years ago. The PPOB was an impactful first step in developing our periodontal protocol and it has grown from there. As we have added new hygienists to our team, watching these webinars is part of our onboarding process and a great way to introduce our perio program to new team members.”

Laura Woyciesjes, RDH
Milford, CT

Are the Doctors the Bottle Neck?

 

If your doctors aren’t calibrated, how can you expect the team to support them in recommending treatment? Our Standard of Care worksheet is a great way to start the year off and finally get your team on the same page.

Download the Standard of Care worksheet.


Below is an overview of each module included with the new Perio Protocol Online Bootcamp!

Learn more about it here and, If you share your email with us, we’ll let you know when the bootcamp is open AND you’ll be in the first group to get a great discount on the PPOB.


Team On Same Page with Perio?

 

If you follow us on social or you’ve been reading these emails lately, you might know we’re launching a new version of our classic program Perio Protocol Online Bootcamp in January.

This bootcamp is a great way to get your team on the same page and set clear periodontal standards for diagnosis, enrollment and treatment. Oh, and they can all get 6 hours of CE credit.

Go check out our program at www.periobootcamp.com.

If you share your email with us, we’ll let you know when the bootcamp is open AND you’ll be in the first group to get a great discount on the PPOB.

Are you interested in learning how Inspired Hygiene can help your dental practice? Use this link to schedule your Hygiene Opportunity Assessment.